The Sickest Billboard You’ve Ever Seen. For Reals.

Now THIS is how you do a billboard.

I was actually so grossed out by this I had to take my headphones off and push away from my desk a bit.

But how bloody cool?! TOP MARKS.

 

[Text is a copy and paste from Youtube page.]

Uploaded on 7 Sep 2011
Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in ‘awe’ or ‘eww’.

In support of Academy Award ® winner Steven Soderbergh’s latest film “Contagion” — in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion — an artistic interpretation of the spread of a virus as depicted in the film.

The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM — 2:00 PM. The first 50 people who arrived received passes to see “Contagion” in theatres and other themed prizes.

Contagion-movies-wallpaper

4 thoughts on “The Sickest Billboard You’ve Ever Seen. For Reals.

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