Coca Cola: The Happiness Truck

Erik from Posterscope came to speak to us at college today, talking to us about out-of-home activations and the incredible network of data they have put together by gathering information from everywhere (competitors, the 2011 Census data) and laying it over Google maps.

Bringing to life the numbers and statistics that come from research, illustrating them in a way that is accessible and understandable.

Like, for example, out of South Africa’s eleven official languages English has the least number of home language speakers.

Super impressed.

He also showed us some fantastic examples of out-of-home activations, including this Brazilian campaign for Coca Cola.

If there was one brand in the world I would love to work on, Coca Cola would probably be it. Their entire business principle rests on having fun with their customers, every campaign is built on it.

I mean, even their theme music is happy.

Coke is happy and everyone knows it.

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