The Smoking Kids

Really interesting new campaign by Ogilvy Asia. From a psychology viewpoint, I find it fascinating the reaction the adults have.

Everyone of them is visibly shocked at first and then upset.

Definitely a risky exercise, but an impactful one. I love how they got their target market to actually verbalise the message without any prompting. Every one of those people knew the dangers of smoking, were actively discouraging the children from smoking and yet were standing there with a lit smoke in their hand.

The campaign proved to the consumers that they know better. So why do it?

That kind of wake up call is immeasurable.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s